New name brings together decades of manufacturing expertise, expanded geographic reach, and the same trusted team customers already know
CUYAHOGA FALLS, Ohio, Aug. 25, 2026 — Harwood Rubber Products and Rubber Right Rollers today announced the launch of Coreline Rollers, a new unified brand bringing together two established names in industrial rubber roller manufacturing. The launch follows the debut of the company’s new website, corelinerollers.com.
Harwood Rubber Products acquired Rubber Right Rollers in 2025, and the two companies have operated in close coordination since then while preparing for the transition to Coreline Rollers. Both will continue operating as standalone divisions under the Coreline brand, with customers continuing to work with the same people, facilities, and technical teams they have relied on for decades. The combined organization now offers customers a broader geographic footprint spanning the Midwest and Northeast, along with expanded capabilities and resources.
“Coreline isn’t a new business. It’s a new name for a business that has already grown beyond a single location and a single legacy brand,” said Ryan Smith, President of Coreline Rollers. “Growth was already happening naturally, and this transition formalizes that momentum while giving us a brand that better reflects who we are today and where we’re going.”
“Nothing about how we serve customers changes, and a few things get better,” said John Bruening, General Manager of Coreline Rollers. “A customer running plants in Ohio and Massachusetts can put both on a single roller program now, and an emergency repair in one region can be picked up by the other. Same people, same plants, more reach.”
Coreline works as a manufacturing partner rather than a transactional supplier, supporting customers throughout the full roller lifecycle, from single-piece emergency repairs and prototypes to multi-unit production runs and multi-facility programs.
Smith emphasized that the launch is as much about people as it is about operations. Coreline’s combined teams share a culture built around quality, responsiveness, and pride in their work.
“To anyone hearing the Coreline name for the first time: this is proven expertise, real manufacturing and engineering capability, and customer-focused service, all in one place,” Smith said. “We’re excited about where we’re headed, and we’re staying grounded in the values that built this business.”
About Coreline Rollers
Coreline Rollers unites Harwood Rubber Products (Cuyahoga Falls, Ohio) and Rubber Right Rollers (Chelsea, Massachusetts) under a single brand, combining decades of collective engineering and application expertise. Coreline manufactures and repairs custom industrial rubber, urethane, and specialty elastomer rollers for manufacturing companies with complex production demands and multiple facilities, serving the automotive, food processing, glass, packaging, paper, printing, converting, textile, battery, oil and gas, and steel processing industries. Capabilities include custom roller manufacturing and elastomer covering, reverse engineering, grinding, grooving, and crowning, scaling from single-piece emergency repairs to multi-unit production runs. Reliable rollers, responsive service, real partnership.
Coreline Rollers is an M7 Holdings company. Learn more at corelinerollers.com.
Media Contact
Ryan Smith
President, Coreline Rollers
(330) 607-1860
ryan@corelinerollers.com